Newborn Solutions, the medical devices startup member of CataloniaBio & HealthTech, announces that it has changed its brand. Its new name and identity: Kriba. The rebranding of the company represents a significant milestone in their journey, marking their commitment to innovation, health impact, and global accessibility in the field of non-invasive screening, detection, and monitoring of infections in serous fluids. “Months of planning, collaboration, and creative efforts have culminated in the birth of Kriba”, explain the company.
The name draws inspiration from the Spanish verb “cribar,” which translates to “to screen” in English, and the noun “cribado,” meaning the action and effect of screening. It embodies the core of our work in non-invasive screening. Kriba is a concise, euphonic word that can be easily conceptualized and associated as the overarching brand presiding over our multiple areas of care. The transformation from Newborn Solutions to Kriba highlights their commitment to a strategic direction that will propel them toward a key phase in our company’s development—the CE marking of our innovative medical device.
Serous fluid infections are potentially life-threatening and can leave permanent sequelae. Their non-invasive serous body fluids white blood cell counter is unique and answers to the need to detect these infections quickly, easily, and cost-effectively. The initial focus is on infant meningitis, where there is a global and urgent need for rapid screening due to the vulnerability of the patient and the aggressiveness of the disease. The company expanded the use of our platform technology for infection screening and monitoring to (domiciliary) peritoneal dialysis-related peritonitis and intraocular inflammation (uveitis), and plan to develop other demanded applications such as septic arthritis, infant urinary tract infection, chorioamnionitis, pleuritis, etc. Additionnaly, market trends associated with the application areas being addressed and the ones within our strategic scope are on the rise in demand.
“Kriba is not just a name change; it is a symbol of our dedication to shaping a more accessible and technologically advanced future for healthcare, with solutions that transcend boundaries and bring about positive change”, the company says.
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