Vytrus Biotech, a company specialising in plant stem cells and a member of CataloniaBio, has won the international Beauty Industry Awards, with the product Capilia Longa PPF, which reduces hair loss and boosts hair density. The Beauty Industry Awards, organised by CosmeticsDesign, recognise the most significant innovations in the field of cosmetics. This time, 250 products from around the world were submitted to the awards and the judges put special emphasis on the functionality, competitive advantages, ease of formulation, cost-effectiveness and environmental attributes of the product.

This is the first international award a Vytrus Biotech ingredient has won. The company was created in 2009 as a spin-off of the University of Barcelona Faculty of Pharmacy and since 2012, has been part of the Inkemia IUCT Group, listed on the MAB (Spanish Alternative Stock Market).