Discover some of the keys to success in entering the MedTech market. Despite developing a product that represents significant improvements for the healthcare system and the population as a whole or solves unsolved needs in the market, successful commercialisation is a complex challenge that requires resources and a meticulous strategy. Whether for startups, SMEs or large companies, it is important to consider how to address crucial issues such as which market to target, how to connect with strategic partners, or how to collaborate with the public administration. Discover the market access strategies for new products, both in public and private health services, at national and international level. Don't miss this opportunity to learn the essential due diligence steps that need attention to achieve commercial success in MedTech.

At the next Lessons Learned session of CataloniaBio& HealthTech, we have invited 5 experts and professionals in medical devices, IVD testing and digital diagnostics, who have successfully gone through this process, and who will share knowledge and practices to achieve the ultimate goal: to offer technological advances to society to improve diagnosis and people's health.

Moderator: Jordi Martorell, CEO of Aortyx and chair of the CataloniaBio & HealthTech Internal Business Development Committee

Ponents:

• Jaume Clariana, IVD Division Director, Palex
• Anna Cortina, QA & RA and Research Director, Avinent
• Raquel Egea, General Director, Alma Medical Imaging
• Joaquin Gonzalez, Chief Business Development Officer, BioSystems

For: entrepreneurs, business developers, marketing and commercial strategy managers, technicians in the areas of research and quality, start-ups, SMEs and large companies in the field of MedTech products.

Language: Catalan

Registration: 

• Members of CataloniaBio & HealthTech: free
• Non members: 50 € (VAT not included)

Questions: Daniel Martorell, BD Director (daniel.martorell@cataloniabioht.org)

PROGRAMME

16.00 h Welcome - Daniel Martorell, Director of Business Development, CataloniaBio & HealthTech

16:05 h Panel discussion “Lessons Learned: Cracking the MedTech Market Access code”

17.30 h Question-and-answer sessions 

17:45 h Conclusions and networking

Related information:

• Report: "Access to the medtech market: what's the key?"

What are Lessons Learned?

The Lessons Learned sessions, which kicked off in 2014 promoted by CataloniaBio & HealthTech, are a knowledge forum for professionals in the health and life sciences arena to share experiences and reflections with experts on various strategic areas to boost the competitiveness of companies. The Lessons Learned sessions are also a great opportunity for networking.

With the support of